Digital Media Arts

University of Brighton 2017-2019

Street Address | Brighton-Grand Parade,

68 Grand Parade-BNH-BN2 0JY –UK-01273 600900

Module Team/ Author/ Coordinator and Course Executive | Sue Gollifer

 Lecturers/ Benedict Sheehan, Luciana Haill, Alex May, Louis d’Aboville

By Zore Moshref

Artist statement

Social Media: 

Blog/Website        |  wordpress/

WordPress            |

Website                 |

Website                 |


Beyond the Screen AGM 33

By Zore Moshref

Week One

Luciana Hill,

Artist talk and introduction to Augmented reality and Pandora Star

What can PandoraStar be used for?

Creative visualisation & entertainment
Relaxation & stress management
Cognitive Enhancement & wellbeing
Self-hypnosis & personal development
Lucid dreaming precursor & deep meditation

The Lucid Strobe Light


Lucid Strobe Light in Wellness


“07973 286094 –

Closed-eye hallucinations science:

Amazingly is that the light is only WHITE LIGHT, so the colours & all the fractals you are seeing exist only inside your brain’s retinal processing area, this is known as the Occipital region (at the back of the head)
These intricate animations are scientifically referred to as Phosphenes & other entoptic motifs: spirals, concentric circles, diffraction patterns. & trust me – I’m an honorary research fellow associated with Greenwich University as an artist in residence in the Department of Psychology. I have worked as a Neurofeedback therapist in Holborn for several years & study brainwave changes during these altered states of consciousness”.

“Closed-eye hallucinations science: Amazingly is that the light is only WHITE LIGHT, so the colours & all the fractals you are seeing exist only inside your brain’s retinal processing area, this is known as the Occipital region (at the back of the head) These intricate animations are scientifically referred to as Phosphenes & other entoptic motifs: spirals, concentric circles, diffraction patterns. & trust me – I’m an honorary research fellow associated with Greenwich University as an artist in residence in the Department of Psychology. I have worked as a Neurofeedback therapist in Holborn for several years & study brainwave changes during these altered states of consciousness”.

PandoraStar light entrainment optional Brainwave (EEG)



Brain Wave Graph Images


Week Two

Ben Sheehan

Artist link:

DIGITAL RAIN By Benedict Sheehan

Artist Talk and introduction to some programming and types of equipment

For instance; Processing, unity3dKinect 2

 A brief description of beyond the screen

Week Three

The Idea has been developed

A Rough Idea has been made

Installation Drawing

Week Five

Alex May / Creative software

Artist Talk and Introductions to Beyond Screen and some software, equipment and programs

Introduction to PanitWithLight Software

Experience with Projection Mapping

We had some experience around making objects for projection mapping



A video of experiencing making a very quick and simple projection mapping

My research on Projection Mapping and making some examples;

Projection mapping using face image

I decided to make my projection mapping scene using wooden and paper cardboard



Week Six

Add more materials to the projection mapping scene



Melt PVC plastic with 480 degrees for 5mins in the oven to make some shape of the flame

and the imaginations of ashes



Also, I made an object to present a Phoenix egg using a polystyrene egg shape



Week Seven


Spark Fun:

Introduction to the different type of Sensors

  1. Acoustic & sound sensors:  Microphone, Hydrophone.
  2. Automotive sensors: Speedometer, Radar gun, Speedometer, fuel ratio meter.
  3. Chemical Sensors: Ph sensor, Sensors to detect presences of different gases or liquids.
  4. Electric & Magnetic Sensors: Galvanometer, Hall sensor (measures flux density), Metal detector.
  5. Environmental Sensors: Rain gauge, snow gauge, moisture sensor.
  6. Optical Sensors: Photodiode, Phototransistor, Wavefront sensor.
  7. Mechanical Sensors: Strain Gauge, Potentiometer (measures displacement).
  8. Thermal & Temperature sensors: Calorimeter, Thermocouple, Thermistor, Gardon gauge.
  9. Proximity & Presences sensors: A proximity or presences sensor is the one which is able to detect the presences of nearby objects without any physical contact. They usually emit electromagnetic radiations and detect the changes in the reflected signal if; Doppler radar, Motion detector.
  10.  Ultrasonic Sensor
  11. Infra-Red Sensor ( PIR)


Sensors Picture:


Infra-Red / PIR Motion Detector Sensor

Enter a captionInfra-Red Sensor: PIR

Infra-Red Sensor:


Ultrasonic Distance Sensor

Ultrasonic Sensor Image

Ultrasonic Distance Sensor

Ultrasonic Distance Sensor Connection with Arduino Diagram

Ultrasonic Distance Sensor Connection with Arduino Diagram

A piece of code that has been used to connect Ultrasonic distance with Arduino Uno

int trigPin = 9;
int echoPin = 10;
int led = 7;
void setup() {
   pinMode(led, OUTPUT);
   pinMode(trigPin, OUTPUT);
  pinMode(echoPin, INPUT);
  // put your setup code here, to run once:    }
void loop() {
  long duration, distance;
  digitalWrite(trigPin, LOW);
  duration=pulseIn(echoPin, HIGH);
  distance =(duration/2)/29.1;
 if((distance<=10))   {
digitalWrite(led, HIGH);  }
else if(distance>10)   {
digitalWrite(led, LOW);   }   }

Week Eight

Different materials and opportunities that can be used for making beyond screen project

In this module, we experiment with innovative approaches and the use of new technologies to create digital installation artworks that relate to immersive and interactive experiences.  we also have a chance to experiment by step ‘ out of the screen’ by avoiding the use of standard commercial interfaces like the mouse and keyboard and will play with mechanisms for exhibiting our project and installation, any sort of using AR/ VR virtual reality environments, Kinect system, Arduino, Raspberry Pi or projection mapping.

Here are some examples of different devices and programs opportunities that you can use for beyond the screen work/ installations or projects.


Week Nine

A Quick Introduction to Arduino Boards

Arduino UNO


Arduino Uno
Arduino Uno

Computing Platform

“Arduino is an open-source hardware and software company, project and user community that designs and manufactures single-board microcontroller and microcontroller kits for building digital devices and interactive objects that can sense and control objects in the physical and digital world. Its products are licensed under the GNU Lesser General Public License or the GNU General Public License, permitting the manufacture of Arduino boards and software distribution by anyone. Arduino boards are available commercially in preassembled form or as do-it-yourself kits”.


Arduino Mega 2560 R3

Arduino board
Arduino Mega 2560  R3


An introduction to Arduino Mega R3-2560

The Arduino Mega 2560 is a microcontroller board based on the ATmega2560 and it has 54 digital input and output pins. Each pin can be used as PWM ( Pulse Width Modulation ) outputs and the frequency of the PWM signal on most pins are approximately 490 Hz on UNO and similar boards, which it has 16 analogue inputs, also on the most Arduino boards especially those with the ATmega 168 or ATmega328P, this function works on pins 3, 5, 6, 9, 10 and 11. You can learn about PWM in the link provided/ Pulse Width Modulation – Arduino Mega 2560 has a 4 UARTs using for hardware serial ports and 16 MHz crystal oscillator and a USB connection, an ICSP header, a reset button and a power jack.

In comparison, Arduino Leonardo is a microcontroller board on AT mega32u4 (datasheet) and it has 20 digital input and output pins. 7 pins can be used as PWM outputs and 12 as analogue inputs. A 16 MHz crystal oscillator, a power jack, a reset button, an ICSP header and a USB connection.

Arduino Leonardo

Arduino Leonardo

A projector that can be used for projection mapping



Projection mapping
“Projection mapping, similar to video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings, small indoor objects or theatrical stages. By using specialized software, a two or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can interact with a projector to fit any desired image onto the surface of that object. This technique is used by artists and advertisers alike who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with, or triggered by, audio to create an audio-visual narrative”.

Week Ten

Raspberry Pi
“The Raspberry Pi is a series of small single-board computers developed in the United Kingdom by the Raspberry Pi Foundation to promote the teaching of basic computer science in schools and in developing countries. The original model became far more popular than anticipated, selling outside its target market for uses such as robotics. It does not include peripherals and cases. However, some accessories have been included in several official and unofficial bundles”.

I am not using Rasberry Pi in this project.

Xbox360 Kinect

Computer Peripheral

“Kinect is a line of motion sensing input devices that were produced by Microsoft for Xbox 360 and Xbox One video game consoles and Microsoft Windows PCs. Based around a webcam-style add-on peripheral, it enables users to control and interact with their console/computer without the need for a game controller, through a natural user interface using gestures and spoken commands”.



After Beyond Screen now Beyond Glasses!

Beyond what we can see!

Virtual Reality Glasses!

VR Glasses


Augmented reality
“Augmented reality is an interactive experience of a real-world environment where the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. The overlaid sensory information can be constructive or destructive and is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one’s ongoing perception of a real-world environment, whereas virtual reality completely replaces the user’s real-world environment with a simulated one. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality”.


Week Eleven

My project and the installation



In my project, I’ve started by searching around some symbols in this case ‘Phoenix and Zombie ‘ to find out their meaning, functionalities and their influence in our daily life followed by bringing them into a live performance installation using digital media art.

Phoenix Drawing by Artist Zore Moshref

To gain this aim I had some research and a glimpse around Persian literature, in specific to Shahnameh Ferdowsi regarding Phoenix.
The Shahnameh” is a long epic poem written by the Persian poet Ferdowsi between c. 977 and 1010 CE and is the national epic of Greater Iran. Consisting of some 50,000 “distichs” or couplets, the Shahnameh is the world’s longest epic poem written by a single poet. It tells mainly the mythical and to some extent the historical past of the Persian Empire from the creation of the world until the Arab conquest of Iran in the 7th century. Modern Iran, Azerbaijan, Afghanistan and the greater region influenced by the Persian culture celebrate this national epic”.




Week Twelve

Beyond the Screen – Interactive Installation – AGM33 /  08-10-2018

I have started practising around Arduino, first started to connect a LED, a transistor with Arduino and Bread Board, But before that, I’ve learnt about the Ohmmeter to measure the Transistor Voltage hence I need to buy some pieces of equipment, which I will introduce them here later.

Picture of some equipment I have used for this project


A very basic code to make a blink LED on Arduino UNO


Turns an LED on for one second, then off for one second, repeatedly.

Most Arduinos have an onboard LED you can control. On the UNO, MEGA and ZERO
it is attached to digital pin 13, on MKR1000 on pin 6. LED_BUILTIN is set to the correct LED pin independent of which board is used.
If you want to know what pin the onboard LED is connected to on your Arduino
model, check the Technical Specs of your board at:

modified 8 May 2014
by Scott Fitzgerald
modified 2 Sep 2016
by Arturo Guadalupi
modified 8 Sep 2016
by Colby Newman

This example code is in the public domain.

// the setup function runs once when you press reset or power the board
void setup() {
// initialize digital pin LED_BUILTIN as an output.

// the loop function runs over and over again forever
void loop() {
digitalWrite(LED_BUILTIN, HIGH);   // turn the LED on (HIGH is the voltage level)
delay(1000);                       // wait for a second
digitalWrite(LED_BUILTIN, LOW);    // turn the LED off by making the voltage LOW
delay(1000);                       // wait for a second



A video of practice with led connection

More practice with Arduino Board

Image of Arduino Board I have used

Now I am practising with the connection of Ultrasonic sensor

I have used to watch youtube and

Within this journey, I have introduced to learn about Python and Processing code, so I have started to read about Python IDE, Arduino UNO website itself is a very good source to read and learn about coding for Arduino projects.

Have a look at the Arduino website: ; Interfacing-with-Arduino ; Arduino-Main-Education ;;



Practising with Ultrasonic Sensor Connection with Arduino Video

A very useful resource about Electronics in the arts to read:


Still, I need to learn about Relay before I start to work with it as it’s very dangerous and can cause death!

5v Relay image

4 channel 30A Relay


The code used for Relay

IMG_4635  IMG_4636

Week Thirteen

My Beyond Screen Proposal

Phoenix Purification Dance

The Process:

The Concept

 I have always a strong relationship with history and literature to visual cues. Symbols, shapes, colour, lights and forms that challenge the meaning of being alive and annihilations had always inspired me. Across the beyond screen modules, project, I focused on the same theme of creating a narrative, Hence, my goal for this module is the expansion of an idea to combine the conceptual meaning of a symbol in particular Phoenix in relation with processing experience that is visually appealing to the viewer, and so they have been looking at the ways in which I can interpret this.

In relation to my work beyond the screen, I had a very invigorating and motivating experienced which often challenged my innovations and ideas allowing me to apply a more investigative and eccentric approach. This is skills which I strongly believe will carry me through my future ambitions.

By translating this in different forms, I am hoping that everything I do will build upon shaping my final major project.


When I’m reading Persian poems, I’m completely mesmerized by the culture and beauty of the meaning.  When I visited Iran last year in August 2017, I found the meaningful inspirational connections in everything that I experienced, the play of light and colour in all aspects of life, objects, places, spaces and even the spirit of its people was another endless manifestation.

when I was there I felt immersed in the culture and could see how much respect and appreciation there is between people and place. The value of things is very apparent in everyday life and even the smallest of details are considered, cared for and thought about.  human communication and empathy are still very strong. Symbols are playing a special role in expressing and defining meaning, the concept of the views and attitudes of its people in life.

The Design Idea

From the outset of this project, I have aimed to produce a design that is aesthetically pleasing and that at first looks complete, before being interacted with and revealing something underneath. I found that I really liked the idea of transforming a meaningful symbol to a conductive object that can bring the human sense into the challenge, so I want to use video mapping across with processing as a platform in my work.

Inspirations from other Artists

After our initial sessions with Ben Sheehan (and discussing the use of different sensors and projector working with Arduino and processing), I began looking at how other artists and designers have explored video mapping and sensors within their work.

Pulse Mode: An Interactive Participatory Audiovisual Installation

pulse mode interactive

Taking a mixture of inspiration from Dráha (Path) – interactive sound/light installation and Blow from Jiri Suchanek- light installation from Florian Dussopt ‘ Interactive Light Painting’ and the projects that have evolved from the ‘Bare Conjunctive’s’ electric conductive paint, I would like to design a piece that can challenge human sense when touched.


Jiri Suchanek,

Design and Materials

For the Beyond the Screen module, I created an interactive table with a conductive object placed on top of the table that people can interact with the objects through the use of Ultrasonic and an Infra-Red sensor that will trigger a motion, a light and a relay to turn a heater on and off using Arduino microcontroller and a video appears on the wall in front of the table.

The Final Installation and Some Process Images



Equipment’s Images




Week Fourteen

Trial and Error – Electronics and Conductivity tests

As recorded on my blog, for safety and security, I carried out some initial Relay connection tests with a 9Volt battery connected to the breadboard and Arduino Uno microcontroller.

I used some Arduino and processing code to trigger the motion by using Ultrasonic and Infra-Red sensors to order the light to turn on and off. (I thought that if the Relay makes the tic sound then I could connect it to the higher voltage to turn the 240V heater on and off for the development of my installation.)

The testing included using an ohmmeter to measure the battery, relay or any current voltage to assure of using the right fuse or cable or Amp connected to the devices, for instance, a heater or etc…



  • A set of Arduino Uno Box
  • An Arduino UNO (Microcontroller board), finally changed with Mega 2560
  • An Arduino Mega 2658 (MicroController board)
  • An Arduino Acrylic Case
  • Breadboard circuit
  • Ultrasonic Sensor (4tronix HC-SR04 Ultrasonic Distance Sensor V2)
  • Infra-Red Sensor (HC-SR501 PIR Motion Sensor)
  • SunFounder 2- Channel DC 5V Relay
  • A Lenovo V330-15 IKB Laptop



  • Optoma Hd141x Full HD 3D 1080p Projector
  • USB Medium cables to connect Arduino Mega to the Laptop
  • A Female Plug and 2m/Cable
  • A Handy Heater – Modle: KLW-007A- (220-240V,50/60Hz),Power 400W
  • SunFounder 2-Channel DC 5V Relay Module with Optocoupler Low-Level Trigger Expansion Board for Arduino UNO R3 MEGA 2560 1280 DSP ARM PIC AVR STM32Raspberry Pi
  • A Remote Control
  • A SINGLE SRD-05VDC-SL-C-5A Realy
  • A Table (To set up the installation materials on top)
  • Some Jumper Wires
  • An LED
  • 5V Electric Magnetic Active Buzzer Continuous Beep Continuously
  • A 220V Resistor
  • A Signstek pin full-cycle Ratchet wire crimping tool, crimper 2.54mm 3.96mm KF2510 28-18 AWG wire cutter
  • A QLOUNI 620PCS 2.54mm Dupont Crimp pin connector pin header wire jumper and Male-Female Crimp Pins Kit
  • UEETEK 5M 10 pin rainbow flat ribbon cable wire
  • Neoteck Multimeter Pocket Digital Multi Tester Voltmeter Ammeter Ohmmeter AC/DC Voltage current resistance diodes transistor audible continuity with backlight LCD for factory and other social fields
  • A scene made for projection mapping ( using cardboard, candles, x 4 aluminium round box, 3 pieces of stones, a foam board, a floral foam egg shape).
  • Optoma Hd141x Full HD 3D 1080p Projector
  • Sourcingmap® 50pcs 10K Ohm 3950B 5% Temperature Sensor NTC Thermistors MF52AT
  • MasterPart Extra Strong Premium Self Adhesive Flexible Magnetic Tape Craft Magnet Strip (1m, 12.5mm)
  • HDMI to USB cables
  • The HC-SR50 PIR motion detector, 7m sensing range, wide voltage range
  • A 3D LED Night Light, remote & touch control 3D LED night light series 7 / 16 colour change



  • Adobe After Effects CC(Animation)
  • VPN (Projection mapping software)
  • Processing IDE
  • Painting with Light (Projection mapping software)
  • Adobe Photoshop CC (Develop Images)
  • Arduino Uno Software (Code for Arduino)
  • Phyton (Code for Arduino)
  • Raspberry Pi Software (Practiced Code for Arduino)
  • Pure Data software (Code for Arduino)
  • Adobe Premiere Pro CC


One of my initial goals from the beginning was to create an interactive installation for my final outcome. In order to achieve this, I learnt how to use Arduino Mega 2560, Processing, adobe photoshop and After effects in a short space of time. I’ve learnt how to create vector images in Adobe Photoshop to make my video clip for projection mapping so I knew that I needed to be able to play around with the artwork scale, without compromising on quality. I then learned how to use Adobe After Effects and Premiere Pro to convert and make my video clip into more details that enable me to cut, trim, modify and illustrate each keyframe and timelines, to produce simple but effective, colour video clip.


Set up

The projection mapping screen is a stand that has been made of a white wooden board with the size of (762 x 356 mm) for the base to hold the objects on top and another A1 proportion white cardboard (594 x 841 mm) has been made for a background that light can be projected through.

Another installation surface has been made with white a cardboard of (341 x 607 mm) to put and fix the equipment’s on top of it and a black Polystyrene table with the size of (600L x 430H x 421W mm) has been made for the base so that it matches the sizing for the installation/ artwork board.

Arduino Mega 2560 R3

I have started to work with Arduino Uno R3 and a 4 channel Relay but soon I realized that the Uno is not enough strong to transfer the amount of the data between processing and Arduino coding platform, so I have changed it to Arduino Mega R3 which I’ve got the free space of 32568 bites for transferring the data in between those hardware microcontrollers.

Arduino has been connected to the Relay, the USB led light, Ultrasonic sensor and Infra-Red sensor all connected to the Arduino using the specific pins as shown on the map that I have provided earlier in my presentation day.

The 240V electricity plug map

learning Arduino kit


Connection Arduino Uno to LED, Buzzer and Transistors Picture





learning Arduino kit


Relay Map NO 1

Relay Map Image

Connection A Heater and Arduino

The heater has been connected to the two-channel 10A Relay. The heater’s blue natural wire electricity cable has been connected to COM and NC of the Relay. The brown live wire and the GND wire has been connected directly to the live and GND of the plug.

The heater is also connected to Arduino by using GND, VCC negative and positive connections off to the breadboard and from breadboard to v5 and GND on Arduino pins. The IN1 connected to the pin 7 of Arduino.


Source and References

Candy, L., 2011. Research and Creative Practice. Interacting: Art, Research and the Creative Practitioner 33–59.

Priest, S.H., 2009. Doing media research: An introduction. Sage.

Candy, L. and Edmonds, E., 2002. Explorations in art and technology (pp. I-XV). London: Springer.

Devereux, E., 2013. Understanding the media. Sage.

Aalberg, T. and Curran, J. eds., 2012. How the media inform democracy: A comparative approach (Vol. 1). Routledge.


Marshall, P.D., 2004. New media cultures.

Briggs, A. and Cobley, P. eds., 2002. The media: an introduction. Pearson Education.

Gunter, B., 2002. The quantitative research process. A handbook of media and communication research: Qualitative and quantitative methodologies, pp.209-234.

Briggs, A. and Cobley, P. eds., 2002. The media: an introduction. Pearson Education.

Devereux, E., 2013. Understanding the media. Sage.

Marshall, P.D., 2004. New media cultures.

Some more sources to read :

Material to read for Uni-Year 2

Social Media: 

Blog/Website        |  wordpress/

Website                 |

Media Resources:

Arduino with PIR Motion Sensor:

How to Build a Heater with Arduino – Part 2:


Arduino to the Processing IDE 

Learn how to connect the Arduino to the Processing IDE so they can communicate with one another.

How to use a Relay in Circuit and How a relay works (A good tutorial one):

The main one, I’ve used:

Control High Voltage Devices – Arduino Relay Tutorial:


Use Arduino to Switch Power On and Off!

Using the HC-SR04 Ultrasonic Distance Sensor with Arduino – Everything you need to know!

Events participation:

Animation events  in Brighton 11 May 7pm to 10

11 MAY 2018 – 19:00

Glug Brighton Meets… Art&Graft

The ticket was: £9.00


Week Fifteen

 Close to the end of the course!

My journey to making this Installation & Presentation Video




Thank you all my lecturers and others who helped me through this fantastic experiment.

2 Days Installation Preparation in Light House

We worked hard for 2 days to prepare for our installation.



Lighthouse- Brighton- February 2019

Preparation for;

An important excitement final show on the 7th of February 2019

And Finally Final Show:




University of Brighton-Lighthouse- AGM33 Final Show


Other MA/DMA Participant Projects and Installations Video


University of Brighton-Lighthouse- MA/AGM33 Final Show


This project is finished now. Posted on (15.01.2019)

Presenting a Body of Work AGM34 (60 Credits)

University of Brighton 2017-2019

Street Address | Brighton-Grand Parade,

68 Grand Parade-BNH-BN2 0JY –UK-01273 600900

Module Team/ Author/ Coordinator and Course Executive | Sue Gollifer

 Lecturers/ Benedict Sheehan, Luciana Haill, Alex May, Louis d’Aboville, John Bedworth

By Zore Moshref

Presenting a Body of Work AGM34 (60 Credits)

Main page



Week 6

The course started with Alex May and we had a feedback and comment session regarding our each other Beyond the Screen projects and installations. We discuss our individual experienced, ideas and opinion about other participant artworks followed by making a future plan for this module.

Art Lovers Trip to London

MA/Digital Media student critical trip to London to go to discuss regards to an Artist exhibition and her artworks called, ‘Jenny Holzer’. Her work was a combination of bright LED “diode columns” with phrases flashing on them, phrases engrave into marble chairs and posted onto frames on the wall, she had some paintings and mixed media work as well, phrases were printed and exhibited individually alongside with her bright LED lights. There were a number of hard-hitting themes within her work. The messages were disturbing and tough to swallow but aren’t the whole point of art to evoke some kind of feeling or emotion; be it either negative or positive. Her work definitely made an impact on me and as a person who has ADHD was quite challenging to read them easily, however, I managed to read them when The Led brass Lines were situated slightly tilted.


Artworks by Jenny Holzer- Truisms 1984 – Metal light emitting diodes and plastic

Jenny Holzer Artworks-  The Tate Gallery 1985


I provide here a few examples of her work:



Jenny Holzer Artworks-  The Tate Gallery 1985


This piece of her artwork underneath had a severe impact on me, gave me a headache and I felt sick after watching these fast movement phrases on aluminium plaques but it was better when the speed reduced, hence I could manage to read it better but not clearly and completely. Also, it was a bit easier to read the text when it was a bit tilted, which is the next slid.


Jenny Holzer Artworks-  The Tate Gallery 1985


Jenny Holzer Artworks-  The Tate Gallery 1985

A bit easier to read when the movement was slower and even better to read from the back.


Jenny Holzer Artworks-  The Tate Gallery 1985

It’s really hard to manage to read when it’s fast forwards.


Jenny Holzer Artworks-  The Tate Gallery 1985




Jenny Holzer Artworks-  The Tate Gallery 1985- Metal light Emitting diodes and plastic

This artwork had an impact on me which gave me the headache and feel sick as my eye couldn’t focus on the phrases and they moved, jumped up and down.



Jenny Holzer Artworks-  The Tate Gallery 1985- Metal light Emitting diodes and plastic


Above Doorway- Truisms-1984- The Tate Gallery



Above Doorway- Truisms-1984- The Tate Gallery



Phrases on the bench-Truisms-1984- The Tate Gallery


“Survival series was written for display on electronic signs, notably in New York’s Time Square in 1986. The texts also were cast as aluminium plaques. Each cautionary sentence instructs informs to the political, social physical, psychological and personal environment. ‘protect me from what’ I want is a key Survival text.”


 Her phrases Printmaking on the wall








Jenny Holzer Artworks-  The Tate Gallery 1985

Another exclusive impact on me with the background blue LED lights



The Tate Gallery 1985


The Tate Gallery 1985





Week 7

V&A: Videogames Exhibition

Videogames: Design/Play/Distort

Honorable Mentions:

  • The Graveyard – Tale of Tales
  • No Mans Sky – Hello Games
  • QWOP – Bennett Foddy
  • Bear Simulator – Farjay Studios


V&A: Videogames Exhibition

Videogames: Design/Play/Distort

If you are a videogames lover I recommend you to visit V&A: Videogames Exhibition

@ Tate Modern Art Gallery

A fantastic day out to the Tate Art Gallery made us a great chance to see the video game source and exhibitions. This exhibition was amazing! Eventually, we were familiar with most of the games but what we’ve achieved through the exhibitions was based on our area of the research concerns.  It’s amazing experiencing and gave us another point of view of these games that we are focusing on them based on our individual resource project. then seeing concept art and a little insight into their creation. If you love videogames and the journeys they take you on I highly recommend visiting this exhibition.

My interest Videogame:







BloodBorne  Videogame





BloodBorne  Videogame


BloodBorne  Videogame



Honourable Mentions:

Screenshot 2019-02-19 20.42.34
Splatoon © 2015 Nintendo
  • A very simple structure game
  • The Graveyard – Tale of Tales
  • Nintendo, Easy to play
  • No Mans Sky – Hello Games
  • QWOP – Bennett Foddy
  • Bear Simulator – Farjay Studios


Posted on 18/02/2019

Exhibitions at Bexhill Delavo Pavilion

An excellent opportunity to meet other schools of Media students.

“Ecstatic Material is a newly commissioned dynamic sound sculpture by musician and producer Beatrice Dillon and visual artist Keith Harrison which will expand and contract over back to back performances at venues across England”.

live experiment with sound and substance which was conducted through a modular system made up of malleable plastics, coloured light and multi-channel audio and it was constructed, choreographed and diffused by the artists into the performance space.


Ecstatic Materials (auditorium)

Exhibitions at Bexhill Delavo Pavilion

DJs Copper Sounds

A very relaxing DJs Copper Sounds who spin copper dub-plates, ceramic pots, and heavy Icelandic rocks, using these materials to create a primitive and tactile form of turntable-ism.


Copper Sounds SoM PhD student(foyer bar)


Week 8

I have started with some drawing and sketches to make some idea for my presenting body of work,  It is on its primitive stage. I started with the sketches of Phoenix. The idea is to make a rotating sculpture.

The Process: The Concept

My inspiration is to explore the relationship with history, literature by visual cues. I wish to make an installation called ‘Voice of Iranian Women’  which is a performative installation involving kinetic sculpture, video mapping and interactive engagement.

The Reason for Choosing this Topic

I believe that abuse, injustice and tyranny are the weapons of the pressure used by the corrupt governments to suppress the freedom of the people of the world on this planet.

A number of Iranian women under the control of one of these corrupt governments have been subjected to torture for 40 years.

The recurring events that, during forty years of dictatorial rule, Muslim plaintiffs, are aimed at destroying entire Iran, one of the richest and historical country.

Instead of suppressing them, the world is silent in fighting this kind of corruption, which not only destroying Iran but also spreading to the other part of the world and extended the fascist and capitalist.

I share this objection with the symbol of Simorgh in its dual meaning of being born and annihilation, of being and of non-existence, war and peace, shame and glory, defeat and victory.

I’m completely mesmerized by the culture and beauty of the metaphors.

I am looking at the ways in which we interpret the visually enticing aspects. In addition to how symbols, shapes, colour, lights and forms challenge the meaning of being alive and how annihilations have always inspired me.

Also, my Inspiration is the experience of reading Persian poems and literature or visiting some Iranian artworks and Persian miniature painting.

Hence, by constructing a rotating sculpture, connected to a mirror motor ball and the infra-red sensor and a lightening laser which triggers the movement of the audience in front of the sculpture to order to rotate it.

According and referring to the concept of the dual meaning of the Phoenix, therefore, simultaneously I will provide a performance of The Phoenix dance and I will produce a dress with wings connected to “The Wattstopper CI300 PIR Occupancy Sensor”.

Week 9


Installation Descriptions Design & Details

I’ve designed 2 sculptures of drawing of a phoenix.

with the new design of the wings, I have to think about what material I want to use for my installation. So I have started to search for companies, shop and factories to find the right material for the cut.

I want to use the metal plates that work with Plasma machine. When the design finishes I will take them to the factories to test the cut on different metal plates, such as Brass, Aluminum, Iron or copper. The result of the test will confirm the material should get on with.





After testing all different plates, the best result with a plasma cutter was Aluminum plates.

They will be made of aluminium plates of 1.5 mm thickness and will be cut, using the Plasma machine. 

Make an interactive battalion kinetic sculpture

Alongside making and cut the plates to represents the Phoenix sculpture, the idea is to provide a laser sensor which will be attached to the relay and a very small Raspberry Pie to control the motor mirror ball to provide different lights to presents the pattern to the Phoenix wings. A camera will be connected to the processing to trigger the audience movements when they wearing the wings.

2 wings will be made of fabric and light that has to work with the motion sensor attached to the sculpture.


A hidden camera attached to Rasberry Pie and a Relay



I have started to search around the different boards and chips which can give me the best result working with relay and raspberry pie.


Lots of research has been made around other opportunities that might be helpful.


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I have started to buy materials and practising to put them together and test them step by step.

Some worked some doesn’t.

I bought 2 bicycles to detached them and make them apart to use their gears and chains for the rotating part of the sculpture.






Also, I bought to 2x(4×4)cm timber and made 4 holes on them to attach the shaft that will connect to the motor ball. I have used the roller skate ballbearing to make the sculpture to be able to rotate.







Working on the plate to cut and make a hole in the middle of them to preparing them to attach to the shafts.


Started to make some college and patterns to mix with the video clip.


 Some Pattern and Collage images


 Some Pattern and Collage images

Week 10

Make interactive wings

Now I am focusing to make 2 wings and the costume that I will use for the interactivity with the battalion sculpture.


Making costume and mask using pheasant feathers, paper mache mask, LED lights, foam and golden aluminium paper.



Week 11


I made a huge bonfire to make some fire video clip, fire flame pattern and pictures for my background installation video clip.



Fire Picture 2
Fire Picture 3
Fire Picture 4


Fire Picture 5
Fire Picture 6
Fire Picture 7
Fire Picture 8




Fire Picture 9
Fire Picture 10
Fire Picture11
Fire Picture12

Fire Picture 3

Fire Picture 13
Fire Picture 14
Fire Picture 15
Fire Picture 16




Fire Picture 17
Fire Picture 18
Fire Picture 19
Fire Picture 20
Fire Picture 21
Fire Picture 22




Fire Picture 23
Fire Picture 24
Fire Picture 25
Fire Picture 26



Fire Picture 26



Fire Picture 27



At the same time of working on the making sculpture and costume and video clip, I started to write and work on choreography for my performance and making a music track.


Week 12


Interim 2nd Presentation

2nd  Interim Presentation

29 Nov 2018

Supervised by Sue Gollifer & Benedict Sheehan

The Rise from The Ashes

In relation to my work beyond the screen, I had a very invigorating and motivating experienced which often challenged my innovations and ideas allowing me to apply a more investigative and eccentric approach. This is skills which I strongly believe will carry me through my future ambitions.

For Beyond the Screen module, I created an interactive table with a conductive object placed on top of the table that people can interact with the objects through the use of the sensors that will trigger a motion, a light and a relay that it turns the heater   on/off   and a video appears on the wall in front of the table.

Therefore, for my beyond screen project I have started to research around software’s, materials and devices that can bring this idea and project into the real world.

Some researches that I have started was:

“The Arduino Uno is a microcontroller board based on the ATmega328 (datasheet). … In future, shields will be compatible both with the board that use the AVR, which operate with 5V and with the Arduino Due that operates with 3.3V. The second one is a not connected pin, that is reserved for future purposes”.

The Arduino Uno and Arduino Mega are essentially the same board except for some hardware differences. Most people get confused because they start to believe that they need “mega libraries” and search up tutorials for Arduino Mega. This thinking is wrong because both boards program the same way, but the mega has more pins.

“The only thing you need to make sure of is the capabilities of the pins on the Arduino when you write the code. For example, on the Arduino Uno, there are 20 digital io pins. All of these pins can be used to read or output binary data (high or low), but many of them have exclusive features as indicated by markings on the board”.

Arduino Uno

Arduino Uno R3 & Arduino Mega R3 

The Arduino Mega 2560 is a microcontroller board based on the ATmega2560. It has 54 digital input/output pins (of which 15 can be used as PWM outputs), 16 analogue inputs, 4 UARTs (hardware serial ports), a 16 MHz crystal oscillator, a USB connection, a power jack, an ICSP header, and a reset button.

It is available in the File->Sketchbook->Examples->Analog menu of the Arduino software.


Beyond the microcontroller I have a Relay board, Relay is like remote controller switch and it has a physical switch that can be switching on and off.

This is a two-channel board, so it means that I can power 2 different things on or off.

Ultrasonic Sensor Module:

Ultrasonic sensor HC-SR04 is used here to detect the presences of any person at the door. The sensor module consists of an ultrasonic transmitter, receiver and the control circuit. Ultrasonic Sensor consists of two circular eyes out of which one is used to transmit the ultrasonic wave and the other to receive it.

I’ve used to calculate the distance of the object based on the time taken by an ultrasonic wave to return back to the sensor.

Since the time and speed of sound is known we can calculate the distance by the following formulae.

  • Distance = (Time x Speed of Sound) / 2

The value is divided by two since the wave travels forward and backwards covering the same distance.

But in this project, I’ve used NewPing.h library and this library takes care of this calculation, so I just need to use some keywords.

Trigger pin of the ultrasonic sensor is connected to pin no. 12 of Arduino and Echo pin of the sensor is connected to pin no 10 of Arduino. Vcc of the sensor is connected to the 5V pin of Arduino and GND of the sensor is connected to GND of Arduino using the connections of + (positive) & – (negative) breadboard.

One pin of the buzzer is connected to GND of the + (positive) breadboard and the other pin is connected to the pin of Arduino.

This is exactly the same as the infra-red sensor, only the pins are in different connections, which I used pin 8th for the trigger but the negative and positive breadboard to connect to v5.

I have also cut the wire of USB-Phoenix-Lighter in half to connect to the Arduino and breadboard using the same process with different connections.

Buzzer  Description

Generates a square wave of the specified frequency (and 50% duty cycle) on a pin. A duration can be specified, otherwise, the wave continues until a call to noTone(). The pin can be connected to a piezo buzzer or other speakers to play tones. Only one tone can be generated at a time.

What is buzzer in Arduino?


“[A “piezo buzzer” is basically a tiny speaker that you can connect directly to an Arduino. … From the Arduino, you can make sounds with a buzzer by using tone. You have to tell it which pin the buzzer is on, what frequency (in Hertz, Hz) you want, and how long (in milliseconds) you want it to keep making the tone]”.


There is more diagram that you can see on the Arduino PWM website.

What is the difference between the Arduino Uno and Arduino mega?

 Arduino Mega board has:

  • 54 digital I/O pins, of which 14(D0 to D13) can be used as PWM outputs.
  • 16 analogue input pins, which can also be used as digital I/O pins, adding to the existing 54 digitals I/O pins.
  • 4 serial communication lines (pins D0, D1, and from D14 to D19).

The Arduino Uno board has:

  • 14 digital I/O pins, of which 6 (D3, D5, D6, D9, D10, and D11) can be used as PWM outputs.
  • 6 analogue inputs, which can also be used as digital I/O pins, adding to the existing 14 digitals I/O pins.
  • Only one serial communication line (D0, D1).
  • An Arduino Uno board is best suited for beginners who have just started using microcontrollers, on the other hand, Arduino Mega board is for enthusiasts who require a lot of I/O pins for their projects.
  • The shield which is physically compatible with Arduino Uno is also compatible with Arduino Mega like this motor driver shield:
  • Due to the smaller size of the Arduino Uno than Arduino Mega, it can be used to make more compact projects, although boards like the Arduino Micro or the Arduino Nano are recommended for that purpose.
  • Only 12C NOT WORKING with A4 & A5





Installation Description

Installation Description

03 February 2019

Zore Moshref.  (B.1967)

Rise from The Ashes, 2019

Beyond the Screen AGM33/ Digital Media Interactive Installations artwork

Zore is an MA/digital media art (final year) student who is working and experiencing around new digital media art. This is the final installation of what she was exploring and learning within the area beyond the screen module.


Symbols have a special power for expressing emotion and a great influence on culture. The developments of the Islamic Revolution of 1978 in Iran caused the disintegration of the cultural, educational and economic foundations of Iran.

After four decades of existence, and despite the fact that there is the complete destruction of two generations, burned down and destroyed in the cold ashes of the slander and hatred of its citizens. The international community desires a new course of change and transformation.

These three generations are a metaphor encompassed by the Phoenix. The Phoenix is a mythical creature which exists for thousands of years twisted in its own narcissism and selfishness. After its death, the creature is reborn or reincarnated pure and fresh.  These generations will take the same path as the phoenix dying out in flames and being born in purity.

In this installation, I would like to share the conceptual and metaphorical experiences of Phoenix reincarnation by sharing and making a sense of heat as well as using the sensor to transfer awareness of presence with the audience. All have been controlled by Arduino microcontroller using connections of LED Light, Relay and an Ultrasonic Sensor.

Next, to that, I will show the movie of the flame and birthday of the chick as a symbol of the Phoenix using projection mapping.

In Farsi, the synonym of the Phoenix is known as Angha which I have designed it in projection mapping scene.


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University of Brighton 2019

Acquired with the assistance of Light House and University of Brighton